Rolex is a Swiss luxury watch brand known for its innovative designs, high-tech materials, and modern aesthetic.
Founded in 1917, Rolex has been at the forefront of watchmaking, constantly pushing the boundaries of what is possible in terms of materials and design.
One of Rolex defining features is its use of cutting-edge materials in watch construction.
The brand is particularly known for its expertise in ceramic watches. Rolex was the first watchmaker to introduce high-tech ceramic in watchmaking, a material known for its scratch resistance, lightweight nature, and hypoallergenic properties.
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